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Chester law firm Walker Smith Way scoops social media innovation award

A CHESTER law firm is celebrating after winning an award for its innovative social media strategies.

Walker Smith Way came out on top in the Best Professional Sector Social Media Strategy category at the national Social Buzz awards.

The law practice has developed its social media strategy – with help from Chester-based agency Prodo Digital Marketing – using platforms such as Twitter and Facebook.

Prodo Digital Marketing also won a Social Buzz award for Best Social Media campaign for client Salons Direct.

Walker Smith Way marketing manager Holly Nelson said: “The judging panel complimented us on raising the firm’s online profile, presenting an approachable brand identity, developing and strengthening contacts with local businesses and potential clients, and using social media as a recruitment tool for graduate trainees.

“This activity has led to the firm gaining over 1,000 followers on Facebook and over 2,000 followers on Twitter, as well as 150 people joining our Facebook graduate trainee group in the last 12 months.

“Our social media activity has also gained us a number of new clients.

“This is a great accolade for the firm and fantastic marketing industry recognition for the hard work our marketing team and digital agency Prodo Digital have invested in our social media strategy over the last 12 months.”