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Riverside Innovation Centre to host business workshop

BUSINESSES in Chester are invited to attend a half-day, morning workshop at the Riverside Innovation Centre on Thursday, January 5, designed for attendees to start the new year feeling motivated and confident.

The interactive workshop, run by CPDWorks has helped dozens of businesses across the UK. Chester-based CPDWorks wants to support local businesses and so is running the course at a discounted rate of £75.

Attendees will leave the session with a clearer value proposition of a target market, a personality profile for future reference and strategies to work with different people’s profiles, an effective, consultative approach for winning commitment and a full set of workshop notes.

Ian Walker, managing director of CPDWorks, who will be running the course, said: “The key to winning more business in such a competitive business environment is to firstly, develop a compelling competitive advantage, then to understand your own personality profile and know how to relate this best to different client profiles.

“Finally, it’s about knowing how to create a customer pull by asking the right questions at the best time. Forget the hard sell!”

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