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John Lewis at Home announces new store based on Sealand Road, Chester

JOHN Lewis has announced it will open a John Lewis At Home shop in Chester next autumn – the first in the North of England.

The retailer will boost local employment with the creation of about 200 jobs and will invest £7m in the store, which will be located on Land Securities’s Greyhound Retail Park.

The shop will feature 38,000sq ft of selling space and focus exclusively on furniture, furnishing accessories, electrical and home technology.

The John Lewis At Home concept successfully launched in Poole last October and an additional three shops will be open by the end of 2010, in Croydon, Swindon and Tunbridge Wells.

Andy Street, managing director of John Lewis, said: “We’re thrilled to be bringing a John Lewis At Home shop to Chester, which is a great fit for us in terms of location and catchment, and gives shoppers more convenient access to a John Lewis.

“We’ve been keen on opening in Chester for some time and we look forward to giving local people a broader shopping offer.”

John Lewis has developed the new format in direct response to customer requests for greater convenience and ease of access, particularly for people living more than a 40-minute drive time from an existing John Lewis department store.

Head of format development Tim Harrison said: “Both John Lewis At Home in Poole and Croydon have demonstrated that a smaller format works and the shops have been very well received by customers for their convenience and ease.

“Swindon shoppers were thrilled with our shop when it opened last week. We look forward to providing Chester shoppers with our differentiated service, inspiring products and great value.”

Computer terminals in the branch will allow shoppers to browse a wider John Lewis assortment.

Land Securities managing director for retail Richard Akers said: “We are really pleased to help bring John Lewis to Chester with its At Home shop.

“It has been a real team effort with John Lewis to make this announcement today and our experience of the impact John Lewis At Home will have is that it will create jobs, attract more customers and boost overall trade at the Greyhound Retail Park.”

John Lewis was represented by Cushman & Wakefield and Ashworths Chartered Surveyors.

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