Alice Temperley claims paying celebrities to sit in the front row is ‘barbaric’

Iconic British fashion designer Alice Temperley has criticised other fashion designers and labels for paying celebrities to attend their fashion shows. The designer voiced her views on this subject at the launch of her Somerset collection for John Lewis. Temperley claimed that the idea of paying celebrities to sit in the front row of catwalk shows was “a barbaric kind of thing”.

This comment was also backed up by the designer, as she voiced her opinions on the celebrity culture that dominates the fashion industry and media world today. Alice believes that we’ve got caught up in the whirlwind that is celebrity culture and it should be about the clothes. “The clothes should speak for themselves; it should be about what’s on the catwalk.”

Temperley announced her views on this subject not long before she was due to showcase her SS13 collection at London Fashion Week. Her latest collection is entitled ‘Return to Elegance’, and heavily featured 50’s inspired dresses and skirts. All eyes were on the front row, or ‘Frow’ as it now known, to see which A-Listers would be previewing the collection. Amongst the rich and famous at Temperley London were actress Anna Friel, singer Pixie Lott, socialite Poppy Delevigne and supermodel Jacquetta Wheeler.

Designer womenswear retailer, The Editeur, with boutiques in Chester and Hale stock Alice by Temperley, a sister brand of Temperley London. The Editeur have Alice by Temperley Autumn/Winter designer clothes including dresses, blazers and leather jackets. The Editeur also sell designer accessories and lingerie and nightwear including other British designers such as Stella McCartney and Mimi Holliday. Check out their designer fashion blog for reviews on London Fashion Week.