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Wrexham-based First Choice franchise to expand into Connah’s Quay

A NORTH Wales travel firm is looking forward to expanding into Flintshire, with the launch of a Connah’s Quay branch later this year, which is expected to create six jobs.

The Wrexham franchise of First Choice is on track with plans to take the total number of branches from 13 to 20 over the next year, thanks to a five-year deal with the Germany-based TUI Travel group.

Managing director of the firm, Don Bircham, explained how the TUI Travel deal, arranged in January, enabled First Choice to expand into new territories.

He said: “We initially had a three-year deal but with our new agreement it was important to get a longer-term deal so we can go full steam ahead with our plans to expand.

“We are opening in Connah’s Quay next to the Morrisons superstore and work should be completed by August, ready for us to be opening in the autumn.

“There are four other branches we are to open in Liverpool, Skelmersdale, Clitheroe and Darwen, near Blackburn.

“We have got an auction planned on two sites in Whitchurch and Welshpool, so if we get those two as well we could have up to 40 new members of staff working for us.

“The head office will continue to remain in Wrexham and after this surge we are looking to open about three to four branches a year as the economy slowly recovers.

“We would hope to mature, at the end of our expansion, at about 30-odd stores.”

The franchise, formerly known as Just Go Travel, is currently the biggest privately-owned retail travel group in North Wales and the North West.

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