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Harry Potter fever has magic effect on Eagles Meadow complex, Wrexham

HARRY Potter has been weaving his magic at Eagles Meadow Shopping Centre in Wrexham, sending pre-Christmas footfall soaring.The wizard’s latest adventure – Harry Potter and the Deathly Hallows Part One – has seen 20 sell-out screenings at the complex’s Odeon cinema.

And Costa Coffee at the Odeon had more customers than the franchise’s branch at the giant Trafford Centre in Manchester.

Odeon general manager, Andrew Elvis, said: “Wrexham really has gone Harry Potter crazy and the magic shows no sign of running out.

“It’s been incredible how many people have come here wearing wizard outfits and quidditch scarves – and not just children, lots of adults too.”

Eagles Meadow centre manager Kevin Critchley has also been delighted with the response and said November 19, the first day of the Deathly Hallows screening, saw numbers in the centre up by 135% on the previous week, a trend that continued with Saturday up by 43% and Sunday by 85%.

The complex’s new counting system has clocked shopper numbers at more than 280,000 in October and that figure is likely to be smashed by the November figures, thanks to the Potter phenomena.